Corporate Identity Client Questionnaire

1. Client / Company Name:*
2. Contact Information
Your name:*
First and Last names, e.g. Joe Smith
Your Email Address*
example@example.com
Your Phone Number:*

Area CodePhone Number
Does your company have a board of directors?

YesNo
Do you have final approval on the project?*

Yes (Skip ahead to section 3)No (Please provide the contact info for the person who has final approval below)
First and last name, e.g. Joe Smith
Email. e.g. example@example.com
Area CodePhone Number
3. Company Information
Describe your business:
How old is your company?
Indicate months or years
What is the size of your company?
Describe your business in one sentence:
Describe your company in two words:
Describe your company in one word:
What is your company's Objective or Mission Statement?
How did you start the company?
Is there a story that is unique to your company?
If your company/brand was a person, who would it be?
If your company/brand was an object, what would it be?
If your company/brand was an animal, what would it be?
Is there an important object, building or person for your company? Name what it is and explain why:
What do you wear to work?
4. Current Identity
Do you have an existing logo?

No (skip ahead to section 5)Yes (continue to fill out this section)
Describe your existing identity:
What do you like about it?
What do you not like about it?
Do any aspects of your existing brand have to be incorporated into the new design?

NoYes (please list in field below...)
Please upload a JPG, PNG or GIF of your existing logo...
If you are not able to upload an exiting logo image file (above), please provide a web URL where an example of your logo can be seen, if possible.
e.g. www.website.com
5. The Market
How does the market see your company today?
What aspect of your image needs improvement?
How do you want your image to be seen in 2 years?
Who are your competitors?
How are they better/worse than your product/service?
6. The Target
Who is your customer or target audience? (Keep in mind some of the following variables that may apply to your customer: age, gender, income, geographic location, political affiliation, education level, ethnicity, primary language, religion, etc.)
If your customer was a cartoon character, who would it be?
7. Creative Direction
Provide any direction that will get your logo/brand design started, such as preferred colour scheme, fonts, theme, other designs you like, etc. Please provide samples or links to references on the web that you find inspiring.
Choose three to five adjectives you would like the style of your logo to express;

ProfessionalSophisticatedConservativeFunFriendlyFormalCasualProgressiveSeriousClassyEasyExpertsHumorousService-OrientatedOther
Do you have a preferred color scheme for your identity?

NoYes (please select all that apply from the options below...)
Black and WhiteGreyscaleBluesGreensYellowsOrangesRedsPurplesAutumn huesWinter tonesSpring coloursSummer coloursBoldMetallicNeonMutedPastelEarthyOceanOther
If you have specific CMYK, RGB or hexadecimal value colour numbers, please list them:
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